Week 1 Blog Entry


The separation of art and science occurred during the 20th century, and was first coined by C.P Snow. In the article “Toward a Third Culture: Being in Between” Victoria Vensa discusses the intersection between art and science and how scientific and artistic innovation go hand in hand. While historically art and science have been separated from one another because of stereotypes associated to each discipline, the emergence of the digital age has provided a landscape for both to work hand in hand.  

This image shows the insights and data associated to someone's instagram
via: Buffer Social
Integrated Marketing, Saweetie Music Video
Via: YouTube
As social media has become more and more relevant, it has become a way in which people can support themselves and in many companies running social media equates to a job title. Social media marketing is an example of this pairing of both art and science. Instagram for example utilizes art, pictures and videos, as the main draw of the platform. But it also uses data and insights, to support the growth of the app and show the value of a persons page, or their "art" (O'Brien). This is the perfect example of the pairing of art and science as technology has advanced so has the type of things that we have considered art and the means of which we value them.

Additionally, the practice of marketing has traditionally been a pairing of art and science as well, but as social media has become such an integrated part of society, content marketing is now king. As algorithms run the world, everyone's feeds are different and tailored specifically to their interests, so marketing is done not-so-subtly through influencers and integrated marketing in videos, movies, etc. 

As time goes on, technological advances have direct impacts on the arts in both a professional and social sense. The continuation of advancement in regards to data collection and the development of more mediums for sharing content will continue to change the landscape of art. 
A tangible pairing of the two disciplines.
Via: Hollywood Reporter


References:

B2B, Clodagh. “The Evolution of Digital Marketing: 30 Years in the Past & Future.” Digital Marketing Institute, Digital Marketing Institute, 20 Mar. 2019, digitalmarketinginstitute.com/en-us/blog/05-10-16-the-evolution-of-digital-marketing-30-years-in-the-past-and-future.

Kilday, Gregg. “Oscars: 10 Films Shortlisted for the Documentary Short Subject Award.” The Hollywood Reporter, 26 Oct. 2015, www.hollywoodreporter.com/news/oscar-documentary-short-subject-shortlist-834638.

Lua, Alfred. “Instagram Analytics Guide: 28 Metrics, 11 Free Tools, and 4 Data-Driven Tips.” Buffer Marketing Library, Buffer Social Blog, 10 Dec. 2018, buffer.com/library/instagram-analytics.

Saweetie, Official. “Saweetie - Emotional [Feat.Quavo] (Official Video).” YouTube, YouTube, 29 Mar. 2019, www.youtube.com/watch?v=T85_ASm_RHs.

Vensa, Victoria. “Toward a Third Culture: Being In Between .” JStor, links.jstor.org/sici?sici=0024-094X%282001%2934%3A2%3C121%3ATATCBI%3E2.0.CO%3B2-3.




Comments

  1. StaffordDESMA9#S19April 10, 2019 at 2:07 PM

    Hi Jasmine,

    Great first article. I didn't even think of it, but it is true that social media is a solid pairing of the two disciplines. The current state of content marketing through social media is absolutely changing how we view art, science, and attention as well. Your final point about how the changing technological landscape concerning data collection is changing how we see art today was also thought-provoking.

    Sincerely,

    Justin

    ReplyDelete

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